Notion Workbook To Craft Your Startup Brand

Dive in for a step-by-step guide to all of the elements you need to create a strong, unique and memorable brand for your startup.

By the end of this workbook, you’ll have created a super actionable brand strategy, covering all the essential elements needed to truly stand out from the crowd.

Brands are so much more than logos, colours or font choices. All of those elements work together to tell a story about who you are and what you stand for. Our team of designers and creative strategists have created a simple but powerful toolkit to give every founder the starting point you need to launch your business with a bang.

This 8-step workshop is designed to help you build a solid brand from scratch, covering essential topics like:

1. Defining brand purpose 🎯
2. Crafting brand vision 🌟
3. Establishing brand mission 🚀
4. Articulating brand values 💎
5. Developing clear brand differentiation 🔑
6. Describing your brand archetype (personality) 🎭
7. Crafting your brand story 📖
8. What to ask a designer when briefing your visual identity 🎨

Whether you're starting a new venture or revamping an existing brand, this workshop is perfect for you. It's packed with valuable exercises to get you thinking about your brand's unique identity and direction.